Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as Alexa can help the beverage industry adapt to challenges and opportunities in the wake of Covid-19 Tel Aviv, Israel, 8 June 2020 – The beverage industry’s rapidly increasing adoption of digital technology – which has
Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show – heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest
Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as
Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo – one of the world’s largest distillers and makers of leading global alcoholic beverage brands including Guinness, Smirnoff, Johnnie Walker and Baileys. As DIM, Will works directly with the Head of Technology & Innovation to scout,
In episode 2 of the DrinkX podcast we hear about Ilan Avitsur’s fifteen year acscent from local bartender on the local Tel Aviv bar scene, to Area Manager for one of the world’s top 10 spirits companies, Roust Inc. The episode begins with Ilan telling the incredible story of how one man’s vision turned Russian
While the world’s HORECA industries wait anxiously for signs of the ‘day after’ Covid-19, public return to these hospitality services will likely be gradual as we learn to adjust to social distancing. Tracking the pace of this process is critical. For many businesses, the difference between several weeks or months could mean staying afloat versus closing
Stephanie • April 30, 2020
If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at
In this debut episode of the DrinkX podcast we talk about beer education with none other than Charles Nouwen, Head of Passion’ for Beer at AB InBev, the world’s largest brewer with nearly 30 percent market share of global beer sales by volume. The episode starts off with Charles explaining what his awesome-sounding job title
Stephanie • April 15, 2020
Listen to AB InBev’s ‘Head of Passion for Beer’ on why new drink occasions are the primary drivers in product innovation, and the Area Manager for Roust Inc. on ecosystem brand education 101 and prepping for the ‘day after’ Covid-19 Tel Aviv, Israel, 15 April, 2020 – Beverage-top media company, Ripples, today launches DrinkX,
Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization. Beyond offering multiple perspectives on drink experience from
Stephanie • March 30, 2020
Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,
Stephanie • March 30, 2020
For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from around the globe – and their Instagammable works of drink art – will inspire you to get crafty at your own bar cart. As all things seasonal, local, and even foraged continue to dominate cocktail
