Stephanie • März 25, 2020
The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“
Stephanie • März 13, 2020
Interactive St. Patrick’s Day campaign will see fun messages and challenges printed onto pints of stout, creating theater and excitement and cheering up visiting consumers and social media followers alike Irish-themed pub chain Fadó expedites plans to use ‘bev-top’ media solution to lift customers’ spirits as Coronavirus concerns increase Chicago, 13 March 2020
The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a
Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z have arrived and they’re ready to become the
stephanie9 • Februar 26, 2020
Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%
Stephanie • Februar 24, 2020
We’ve said it elsewhere and we’ll say it here: social media and alcohol go hand in hand. Brand managers for alcohol companies understand the importance of alcohol advertising and getting their brand’s personality across on social to Gen Y and especially to Gen Z audiences. They know that conveying identity visually is critical to winning
Stephanie • Februar 18, 2020
Gli ultimi anni hanno assistito a un enorme stravolgimento nel settore alimentare e delle bevande e non sorprenderà nessuno che sono i millennial a guidare il cambiamento. Per catturare quel redditizio mercato dei millennial, tutti, dalla mamma ai commensali dei locali più in voga, ai ristoranti di fascia alta, ai negozi di generi alimentari, ai
Stephanie • Februar 17, 2020
For 35 years, the Nightclub & Bar Show in Las Vegas has served as the annual gathering of America’s most influential bar, restaurant and beverage professionals. According to NCB show organizers, “as a rule of thumb … if you work at an on-premise establishment that sells spirits or beer, then you’ll benefit from attending.” That
Stephanie • Februar 16, 2020
Lay These Three Trends to Rest in 2019 First things first. Before we get into the cocktail trends that are sweeping 2020 (many of which are layovers from last year) let’s start with what’s out. Last year was a great year for spirits in many ways, and we all had fun with our Aperol Spritzes,
Stephanie • Februar 16, 2020
There’s no question about it. In 2020, getting social media right is a must for big beer brands to connect with millennial audiences, and influencers can be a powerful conduit to that elusive market. Big beer brands know this. And they’re allocating their budgets accordingly, despite heavy criticism from both journalists and consumers who don’t
Stephanie • Januar 29, 2020
Check out the 2021 list! The last few years have seen a major upheaval in the food and beverage industry, and it will come to the surprise of no one that it’s millennials driving the change. To capture that lucrative millennial market, everyone from mom and pop shop diners to high-end restaurants to grocery stores
Stephanie • Januar 16, 2020
There’s a reason millennial opinion is so important. It’s not because millennials are the biggest living generation, and it’s not because they’ve got major spending power, although those are compelling reasons as well. It’s because millennials tend to like awesome things like the glocal food movement, craft breweries, and independently owned coffee shops, so to
