Stephanie • April 21, 2021
Guinness Korea puts customers at the center of its creative campaigns
Guinness is one of the world’s leading beer brands, specializing in Irish stout beer and active in more than 120 countries, including Korea.
Creative Content
Stephanie • Februar 16, 2021
Announcing the Winner of our Valentine’s Day Contest!
This Valentine’s Day, we asked to be inspired by your love stories. We want to send a big thank you to all of the coffee shops and bars that participated, and offer a huge congratulations to Jeff Gover who created his submission at Cape Fear Wine and Beer in Wilmington, NC. Jeff created a
Stephanie • Februar 12, 2021
Valentine’s Day Cocktail Recipes
This February we had a very special live edition of Mixed Drink Monday – on a Wednesday! Our special guest instructor Or Asulin – a passionate mixologist with a flair for detail – welcomed Emily to Poupée, one of Tel Aviv’s most renowned bars. Or loves to experiment with new flavors and to reinvent old
Stephanie • Januar 15, 2021
Especially for You: These Personalized Coffee Tips Will Get Customers to Warm up to Your Brand
In the age of self-expression, we don’t want the same product that everyone else is getting. We want brands to acknowledge the unique snowflake in each and every one of us and offer something special. Perhaps that’s why research finds that people are willing to pay 20% more for personalized products. So, how can F&B
Stephanie • Dezember 7, 2020
The Definitive List of 2021 Food & Beverage Trends
We don’t know which is harder to believe: The fact that it’s been a year since the previous edition of this post was published or everything that has happened since then. Typically, annual trend lists struggle to find new and exciting shifts to discuss, but the past 12 months were so different from everything we’ve
stephanie9 • November 11, 2020
This Holiday Season, Deck the Cups With Bev-Top Media
For brands worldwide, the holiday season isn’t just around the corner – it’s already here. From mega online sales to gift shopping, this festive period’s business influence is in full power and holiday branding is the focal point. If you’re looking for original solutions that will elevate your brand around this critical period, look no
Stephanie • November 8, 2020
Royal Beach Hotels Make Waves With Touching Coffee Prints
Like many other authorities worldwide, during the COVID-19 pandemic, the Israeli government imposed guidelines and restrictions on businesses. These preventive measures included closing hotels across the country for several months numerous times during the outbreak. Needless to say, hotels suffered a significant loss due to these regulations and wanted to protest and influence the government’s
Stephanie • November 2, 2020
Cups of Care: Creating Social Impact Through Bev-Top Media
More than 85% of consumers will prefer to buy a product from a company that supports social and environmental issues and will stay loyal to such a brand. For brands looking to make the most out of bev-top media, it’s important to consider social good goals in addition to branding and marketing results that may
Stephanie • September 30, 2020
Pandanalysis: What’s Black and White and Printed all over?
Restaurants & bars, cafes, and hotels worldwide are spreading smiles with this cute little panda bear. The design has been shared 113% more times than the next most popular design this month. See for yourself – go to F&B Sentiments. Our Takeaway With what’s going on with… gestures broadly at everything… we could all benefit from
Stephanie • Juni 3, 2020
How Specialty Coffee Brands Are Using Visual Storytelling to Stay Top of Mind
Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show – heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest
Airfleet - Webmaster • März 31, 2020
Ripples Launches DrinkX, a Podcast by and for Beverage Experts
Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization. Beyond offering multiple perspectives on drink experience from
Stephanie • März 30, 2020
5 At-Home Mixologists Share Their Favorite Quarantine Cocktails
For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from around the globe – and their Instagammable works of drink art – will inspire you to get crafty at your own bar cart. As all things seasonal, local, and even foraged continue to dominate cocktail
