Stephanie • April 30, 2020
If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at
Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization. Beyond offering multiple perspectives on drink experience from
Stephanie • March 30, 2020
Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,
Stephanie • March 30, 2020
For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from around the globe – and their Instagammable works of drink art – will inspire you to get crafty at your own bar cart. As all things seasonal, local, and even foraged continue to dominate cocktail
Stephanie • March 25, 2020
The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“
Stephanie • March 8, 2020
The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a
stephanie9 • February 26, 2020
Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%
Stephanie • February 17, 2020
For 35 years, the Nightclub & Bar Show in Las Vegas has served as the annual gathering of America’s most influential bar, restaurant and beverage professionals. According to NCB show organizers, “as a rule of thumb … if you work at an on-premise establishment that sells spirits or beer, then you’ll benefit from attending.” That
Stephanie • February 16, 2020
There’s no question about it. In 2020, getting social media right is a must for big beer brands to connect with millennial audiences, and influencers can be a powerful conduit to that elusive market. Big beer brands know this. And they’re allocating their budgets accordingly, despite heavy criticism from both journalists and consumers who don’t
Stephanie • January 16, 2020
There’s a reason millennial opinion is so important. It’s not because millennials are the biggest living generation, and it’s not because they’ve got major spending power, although those are compelling reasons as well. It’s because millennials tend to like awesome things like the glocal food movement, craft breweries, and independently owned coffee shops, so to
Stephanie • December 1, 2019
There’s a new baby in the Ripples family and this one likes to get all the attention. Meet the new Ripples 100% natural Carrot Pod! It’s compatible with all Ripple Makers and prints in vibrant shades of red on coffee, beer, and cocktails to make your bev-top creations stand out like nothing else. Our
Stephanie • November 19, 2019
When the air turns crisp, Mariah Carey begins to take over the airwaves, and everything starts to look a little red, green and sparkly, you know one thing is for sure: the Starbucks holiday drink menu is coming. Whether you love them or you don’t, you have to admit that Starbucks dominates the holiday season.
