Guinness and Budweiser executed fan activations during the World Cup in 2022
GET MORE BANG FOR YOUR BUCK WITH YOUR SPONSORSHIP ACTIVATIONS In 2020, Guinness became the official beer for the Notre Dame Fighting Irish Alumni and Fans. College Football is a huge deal in the Midwest United States, and Notre Dame’s alumni and fans are estimated to number at least 40 million, and they live all over the world. Pairing the Notre Dame logo with the iconic Guinness pint glass is the perfect way for the brand to align with these stalwart fans as they support their team. #GoIrish☘️
Fans of the University of Notre Dame football team extend well past Indiana, and Guinness captures their attention in Dublin and beyond.
AN EXCLUSIVE HIGHLIGHT FOR VIPS Whether you’re in the F1 Paddock Club, the VIP lounge at the World Cup, or in the Lavazza Suite at the US Open, Ripples is the perfect finishing touch to create that VIP experience for your guests and partners.
Ripples-topped drinks are served in VIP lounges at the World Cup in Qatar, at Formula 1 in Austria, and at the US Open in New York City
A WAY TO GIVE BACK TO FANS AND ASK FOR PARTICIPATION The Atlanta Braves hosted a special month-long coffee pop-up shop with Costa Coffee and served special player-themed drinks named after 9 players on their roster, each one on the ballot for the 2023 MLB All-Star Game. Players for this game are chosen through fan and player voting, and the Atlanta Braves brewed up this campaign to help get out the vote while giving free coffee and posters to their Praves (proud Braves fans).HOMETOWN HEROES When your city is bursting with excitement because your team made the playoffs, or when it’s just a regular Saturday during football season, creating special treats and drinks for fans at game time is an easy way to boost sales and social media reach.Scenes from our Braves Coffee pop-up shop this morning ☕️
VOTE BRAVES: https://t.co/W6qzMwejkW pic.twitter.com/i1BE4T9hhZ — Atlanta Braves (@Braves) June 15, 2023
DON’T FOUL OUT WHEN YOU CREATE YOUR NEXT SPORTS CAMPAIGN! What does an Oklahoma donut shop have in common with one of the biggest beer brands in the world? In the examples shared above, they were official partners or vendors for the team events whose logos they printed. Sports teams, events, and athlete likenesses are all trademarked and usage is heavily licensed and regulated. Businesses can have problems if they reference sporting events and players in their messaging without having an official relationship ($$) with the organizers. For the Olympics in 2024 you can’t say “Olympics” or “Paris 2024” or “Team GB” or use any image of the rings or the athletes. For the same reason, brands in the United States talk about “The Big Game” since “The Super Bowl” is trademarked. Luckily, Ripples’ team of designers have created a ton of amazing sports designs – so you can get in on the spirit of the games without getting a call from any lawyers. (And of course, when you score that big sports sponsorship deal, they’ll be able to work with you to optimize content for the drinks at your activation).View this post on Instagram
